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OUR STORY

Tonik is a business inspired by a passion for adventure and fashion. Tonik's creator, Kristi Rowley, started her career in the southern California surf industry. She began as a buyer/manager for a small boutique chain, and years later became a sales representative. Throughout her time in the surf industry, Kristi knew she was accumulating valuable experience that would better prepare her for fulfilling her career dream: owning and operating her own store.

In November of 2000, three years after moving to Mammoth Lakes, CA, Kristi and husband, Aaron, opened The Powder Room - a women-specific snowboard shop and fashion boutique. In 2003, Kristi and Aaron created a new space, added men's apparel, and gave it a new name: Tonik. The journey continued. In 2013, Tonik moved into its current location, enjoying more space, better parking, and a closer connection to the community.

Today and always, Tonik represents 'California Style': casual, adventurous, hip, and funky.

Owner and operator, Kristi, is more passionate than ever about creating visually in the store, living an active outdoor lifestyle, enjoying cherished relationships with customers, and taking a stand for family-owned businesses. Stop by to see what Tonik is all about and connect with the Tonik team in person!

Tonik Star Logo
Man in sunglass, sweatshirt, shorts, sun glasses in Mammoth Lakes CA
  • Storefront of Tonik in Mammoth Lakes CA in snow storm

    California Style for Men & Women

  • Girl in overall dress with sailor hat and long sleeve stripe shirt walking on a boardwalk in Mammoth Lakes

    Find the styles you LOVE

  • Styles for Every Budget

Women's fashion boutique in Mammoth Lakes, California

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THE TONIK EXPERIENCE